The stories of things: Ana Kremenlieva

22 August 2019
Years ago, she began to do graphic design and it was good for a while, but her other great love - fashion - did not stop appearing. For example, she participated in an online contest for a T-shirt redesign. Her attitude to this old project may already be negative, but then the response was interesting enough to make Ana believe that something might come out. She goes to study fashion and textile design in Milan, and today has her own brand of white t-shirts made of Japanese cotton, Yt-shirt. Which is not an easy job: "having your own business pokes about in insecurities and fears", but instead of resisting these deep reflections, she sinks into them and they lead her to the theme of the future of fashion. Because of this, she enters a new platform and online branding shop, Kool and Konscious, where she works on brand selection. The site is just launching when we see Anna one morning and over the salty lemonade with large rosemary leaves we ask which things are permanently present in her life.


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