The story of things: Ruben Lazarev

9 July 2015
If you're wondering what's pushing him and Max Breeds, the other half of Elephant, now you know - they want to create their favorite bookshop. This is the first thing we understand about Ruben, a gentleman with good manners, vintage bike and a serious atention to details. A really serious one for sure - he can talk a long time about the way our city is looking and why everyone, from the main architect to the pedestrian, needs to take their responsibility for our surrounding. His way to do it can be put between two covers. He's in the bookshop buisness for 14 years. Today he's showing us his favorite things - for starters, the first truly important book in his life...


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