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The alchemy in design has excited us many times, but today we are talking about it from another lab - Generator is a place that "facilitates the mixing of different forces". Behind this metaphor stands a new space for meetings, innovations and creative processes in the former Vitosha factory, which gathers energy from several minds to transform it into an exchange of ideas, experiments and real content. Part of it is already there, but with these lines its story is just at the beginning.


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